Our Organisation

Founded over 40 years ago, the eye care professionals at Greiche & Scaff continue to share the same goals: to offer you the highest standards of quality and services for your eye care and eyewear needs.

Our modern and efficient laboratory, delivers to you the best quality of products, in a timely manner for a perfect vision.

All tastes are reflected, with a wide choice of frames modelled on the latest trends and suited to every budget.

You’ll be greeted by a team of qualified professionals who are friendly, attentive and in touch with your needs.


Our Mission – Your Vision

  • To help every person we meet see better and look better
  • To offer highest quality personalized eye health and eyewear solutions
  • To utilize the latest technology, innovation and education


Management team

Pierre Freiji

Pierre Freiji

President

Pierre Freiji was appointed President of Greiche & Scaff in February 2018. He held the position of Vice-President and General Manager since April 2016. As a Licensed Optician in British Columbia, Mr. Freiji has over 38 years of experience in the industry, including 28 years with the organization where he held various senior operational positions including Vice-President and General Director between 2000 and 2005. Mr. Freiji joined the organization pursuant to the acquisition by New Look Vision Group of a group of optical stores which he co-founded. Mr. Freiji also acted as Vice-President and General Director in a well-respected organization within the industry.

Pierre Skaff

Pierre Skaff

Senior Director, Marketing and Merchandising

Pierre Skaff is currently Senior Director, Marketing and Merchandising for Greiche & Scaff. Mr. Skaff joined Greiche & Scaff in 1993 and assumed various functions relating to sales, operations, marketing and merchandising. Mr. Skaff previously was Store Director within the organization. He was promoted to the position of Director of Merchandising and Purchasing in 1999 and to the position of Vice President of Merchandising and Laboratory in 2004; he contributed to the opening of a state-of-the-art laboratory for Greiche & Scaff in 2009. Mr. Skaff earned his B.A. in Science in 1993 from Université de Montréal.

Rachid fakhoury

Rachid Fakhoury

Director Sales and Operations

Rachid Fakhoury is currently Director of Sales and Operations for Greiche & Scaff, he was appointed to this position in April 2016. Mr. Fakhoury joined the organization in 1983 and occupied different positions including Store Manager and Regional Director between 2002 and 2006. Mr. Fakhoury left Greiche & Scaff in 2006 for a period of 10 years, during this period he was a partner in an optical group in the Greater Montreal area, where he occupied management positions. Mr. Fakhoury has over 36 years of experience in management and retail.

André Aoun

Dr. André Aoun O.D.

Director of Professional Services

Dr. André Aoun is currently Director of Professional Services for Greiche & Scaff. He initially practiced as an optometrist within the organization for a period of 8 years between 1998 and 2006. Between 2006 and 2014 Dr. Aoun became a partner in multiple optometry clinics and optical stores operating under a different banner in the Greater Montreal area. In 2014 he contributed to the start-up of a new optical banner, where he acted as President. Dr. Aoun was appointed to the position of Director of Professional Services for Greiche & Scaff after the acquisition by the group of the business in April 2016. Dr. Aoun obtained his Doctor of Optometry degree in 1998 from Université de Montréal.